Reasons to use Instagram to build a brand

Instagram is one of the most popular social media of the moment. Behind the phenomenon of fashion lies an application that has many advantages, both in technical terms and from a marketing point of view. Here are 10 reasons to use Instagram to promote your brand. Go to to get more followers.

Tens of millions of users

It took Instagram half as long as Twitter and two years less than Facebook to reach 150 million active users. Not only are Instagram users numerous, but they are also extremely regular and engaged. A phenomenon that can be explained by an application as intuitive as addictive. That is why you need more followers and can help you with that.

Your competitors are already doing it (or will not be late)

If, as often, the major international brands were the first to seize the phenomenon to communicate, they were quickly joined by many smaller or more localized structures: charity organization, shops, bars, restaurants, artisans. If your competitors are not yet on Instagram, they will not be late.

The picture is worth a thousand words

Rather than a long description of your products, photograph them. Better yet: film them. By staging your products, you can emphasize their benefits for your customers, rather than their technical characteristics. Instagram is without a doubt the digital showcase that is closest to a physical point of sale to date.

Equally relevant tool for service companies

You cannot take pictures of your products because your company specializes in the service industry? There’s nothing stopping you from photographing promotional items in the colors of your company, your offices, your employees or even your customers.

A form of humanized marketing

As a corollary to the previous point, Instagram is a communication channel “out of step” with more traditional and more institutional tools. By showing how the manufacturing of your products is done, by opening behind-the-scenes access to your business, or even by sharing live photos of internal events (like a starting jar or the celebration of annual results), you are offering to your subscribers an immersive immersion experience. What better way to create a real emotional connection with those you target?

Perfect integration with other social media

Notwithstanding offering programmed import of your Facebook contacts, Instagram enables you to utilize hashtags locally in your productions and geotag them. Two highlights additionally fascinating that it is conceivable to communicate every distribution on other interpersonal organizations, for example, Facebook, Twitter, Tumblr, Flickr and Foursquare.

Permanent invitation to User-Generated Content

Instagram is a permanent and spontaneous invitation to user-generated content (UGC), which can “tag” each other – and this applies to your business – at every publication. A phenomenon that can be amplified using mechanical contest or by integrating an interactive gallery on your website.

There is more than one app for that

With the open API of Instagram, many developers have extended the functionality of the application, including in terms of statistics, datamining and cross-platform integration. In other words, if you are looking to use Instagram in a way, there is an app for that.

Offline communication resources

Applications developed through the Instagram API are not limited to online use: it is now possible to use the images of the social network – yours or those of your company – as an offline communication resource. For example, you can print your photos on mugs or T-shirts, or send them as postcards. An original way to talk about your brand, outside the web.